Our Design Process

Ask your typical designer about their process and you will usually get a blank stare. At INQUE, it's our process that we pride ourselves in the most. While we won't tell you that our steps will be in the same order every time, we can safely say that each and every one of our steps will be visited upon at least once in the process.

Contextualizing & Research

Whether we are designing a website, application or a booklet, it all starts with research. Research to us means statistical analysis, user testing, interviews, precedent investigation and a myriad of other methods, all for the purpose of really understanding the audience and their world. It is through knowing the audience that we can cater to them. At INQUE we make the product fit the people—not the people fit the product.

Visualizing & Implementation

We may boast about research, but let's face it—it's all talk unless we can deliver. We like to tell our clients not to worry about whether it's possible to do something, we will make it possible. With a firm understanding of the technologies that will run a design, our in house designers visualize our concepts with superb taste and relevance. Development may be done in house or through sub-contractors to suit the client's needs. At INQUE we walk the walk.